Social Media Content
Innocent Drinks- Social Media Content Analysis for an X Post
A speculative X post created for innocent drinks to promote a seasonal smoothie flavour. The project focuses on aligning with brand tone, using seasonal messaging, and optimising copy for engagement while avoiding exaggerated health claims.
Project Overview
To increase awareness of a seasonal smoothie flavour and encourage click-throughs by using timely, brand-aligned copy that feels engaging and trustworthy for a health- conscious audience.
Objective
Health conscious adults aged approximately 25-45 who are interested in plant-based food and drink, value natural ingredients, and follow lifestyle or wellness brands on social media.
Target audience
Call to action
For this post, the CTA is simple, low- friction , and appropriate for X, especially for a brand like innocent.
This piece is a speculative copywriting project for Innocent Drinks. It was created for demonstration purposes only and has not been published or endorsed by the brand.
Innocent Drinks- Social Media Content Analysis for a Facebook Post
This speculative project was created to demonstrate long-from copywriting, brand tone adaption, and platform specific thinking for a health and wellness brand.
Project overview
To increase awareness and interest in a seasonal smoothie flavour by using relatable, autumn- themed storytelling that aligns with innocent’s friendly brand voice and encourages users to seek for information.
Objective
Health conscious adults aged approximately 25-45 who are interested in plant-based food and drink, value natural ingredients, and follow lifestyle or wellness brands on social media.
Target audience
Call to action
A soft CTA to encourage curiosity rather than immediate action, appropriate for Facebook’s browsing mindset.
The accompanying image of innocent smoothies styled with scarves and bobble hats supports the seasonal theme and enhances brand recognition. The visual reinforces the cosy narrative and encourages users to pause while scrolling.
Visual Concept