Email Campaigns

Calm App

Who?

-A potential customer that has given their details for calm to contact them but has not yet purchased a subscription.

-A customer has has finished their free trial but has not signed up for a subscription yet.

-A customer whose subscription has ended or has been cancelled.

What?

A Marketing email to persuade potential subscribers to purchase an annual subscription.

Features:

  • Compelling subject line that avoids spam words

  • Personalised

  • Focused message

  • Value proposition

  • Clear CTA

  • Engaging visuals

  • Scarcity

  • Clear sender identity

  • Unsubscribe button

This piece is a speculative copywriting project for Calm. It was created for demonstration purposes only and has not been published or endorsed by the brand.

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