About
Hi, I’m Amy- a junior health & wellness copywriter focused on clarity, trust and results.
I write clear, strategic copy for health & wellness brands, helping to translate complex or sensitive topics into messaging that’s easy to understand and effective.
My work focuses on clarity, audience understanding, and ethical persuasion- so content not only reads well, but supports real business goals.
With a background in health and wellness and professional copywriting training, i understand how to write in regulated, trust-led spaces without relying on exaggeration or empty claims.
I’m comfortable working independently or as part of a remote team, collaborating with designers, marketers, and stakeholders to ensure copy aligns with brand voice, strategy, and user needs.
My approach is research-led and structured:
Understand the audience, product, and goals
Audit existing messaging for clarity and effectiveness
Write/Rewrite with intention, consistency, and purpose
If you’re looking for a copywriter who values clarity, structure, and thoughtful communication, you can view my work below or get in touch.