Ad Copy

lululemon X Post

This is an example of a copy rewrite/ conceptual work showing how i strengthen messages, improve clarity, and drive engagement.

Original post: https://x.com/lululemon/status/1405193469308674052

Original

Rewrite

Goal: Increase engagement on social media post.

Audience: Active women who value fitness and community

Challenge: Original copy was vague and didn’t speak directly to the audience

My Approach: Rewrite with a clearer benefit and stronger CTA

I rewrote the copy to:

• Lead with an inclusive, benefit-led message that reflects the audience’s mindset

• Emphasise balance, accessibility, and personal progress rather than perfection

• Introduce a clearer CTA that invites exploration rather than passive reading

Approach

By tightening the CTA and making the headline clearer, this rewrite would likely increase click-through and engagement, as it appeals more directly to the audience’s motivations.