Mind UK- Press Release Analysis

This speculative press release was written to promote awareness of Mind UK’s mental health services and ongoing initiatives. The aim was to create a media-friendly announcement that balances compassion with credibility, using a clear structure, human-led storytelling, and supporting data.

Project Overview

Primary- UK media outlets and journalists

Secondary- Members of the public interested in mental health support and charitable causes.

Target audience

Journalist-led and ethically driven, combing clear structure with human storytelling and supporting data to ensure accuracy, sensitivity, and media usability.

Objective

To create a journalist-ready press release that clearly communicates Mind UK’S role, reach, and future initiatives, using human-led storytelling and supporting data to encourage awareness and public support.

Copy approach