Landing Page
Air Up- Landing Page Analysis
This landing page for Air Up was created as a speculative project designed to simulate a real conversion-focused page. The goal was to succinctly communicate the product’s benefits, reduce distractions, and lead the visitor toward purchase.
Project overview
Target Audience
Health-conscious consumers who want to increase their water intake without added sugar, calories, or artificial ingredients.
Objective
To promote the Air Up starter kit and encourage users to learn more and complete a purchase.
Copy approach
The copy focuses on clear, benefit-led messaging, short scannable sections, and a supportive tone that aligns with a health and wellness brand.
This piece is a speculative copywriting project for Air Up. It was created for demonstration purposes only and has not been published or endorsed by the brand.
Sales Page
Air Up Sales Page Analysis
1
3
2
4
Project overview
This sales page was created as a speculative project to showcase my ability to write persuasive, long-form copy for a health and wellness product.
Target audience
Health-conscious consumers who want to increase their water intake without added sugar, calories, or artificial ingredients.
Objective
To build trust, highlight key benefits, and encourage the reader to purchase or enquire.
Copy approach
The copy focuses on benefit- led messaging, clear structure, and a supportive tone, addressing potential objections while maintaining clarity and flow. The copy guides the reader through the page and toward action.