Taglines and Slogans
EOS Tagline Rewrite
I have rewritten this EOS tagline as i felt it could be improved.
Doesn’t show brands values
Unoriginal
No emotional connection
No brand trust
Original
Clear communication of value
Emotional connection
Increased brand trust (shows ingredients are natural)
Elevates brand perception
More interesting and fun
Rewrite
This piece is a speculative copywriting project for EOS. It was created for demonstration purposes only and has not been published or endorsed by the brand.
Reebok Tagline Rewrite
I have rewritten this Reebok tagline as i think it could be improved.
Lack of focus and clarity
Low emotional value
Lack of motivation or action
Passive
Generic
Original
Rewrite
Empowering and motivational
Reebok brand alignment
Clear, action orientated messaging
Emotional appeal
Product versatility
This piece is a speculative copywriting project for Reebok. It was created for demonstration purposes only and has not been published or endorsed by the brand.
Fitbit Slogan Rewrite
I have rewritten this Fitbit slogan as i felt it could be improved
Lacks emotional depth
Limited Scope
Ambiguous
Doesn’t highlight unique values
No CTA or inspiration
Original
Rewrite
Simple and memorable
Speaks to the brands core values
Inspirational and aspirational
Broad appeal
Timeless
Inclusive
This piece is a speculative copywriting project for Fitbit. It was created for demonstration purposes only and has not been published or endorsed by the brand.
Holland and Barrett Slogan Rewrite
I have rewritten this Holland and Barrett slogan as i think it could be improved.
Lacks specificity
Generic
Misses emotional connection
No CTA
Self-congratulatory
Original
Rewrite
Action and urgency (CTA)
Holistic approach
Emotional and personal
Clear message
Brand specific