About Pages

Witchy Candles

I have rewritten this ‘about page’ for better customer engagement, trust and brand success.

Original

  • Inconsistent tone and grammar (‘I’m’ should be capitalized throughout.)

  • One long paragraph, harder to read

  • Needs more details on how the candles benefit the customer

Rewrite

  • More engaging and informative

  • Whimsy and intriguing

  • Business storytelling

  • Mention of sustainability practices

  • Enhanced descriptions

  • Customer benefits

  • Flow and structure

This piece is a speculative copywriting project for Witchy Candles. It was created for demonstration purposes only and has not been published or endorsed by the brand.

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Taglines and Slogans
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Product Descriptions