Product Descriptions
Etsy Product Description Rewrite
Original
Rewrite
Product: Lavender essential oil
Page Type: Product description
Audience: Wellness- focused consumers interested in aromatherapy, spirituality, and intentional self-care
Project overview
Written for industry insiders, not buyers
Overloaded with specifications and terminology
No emotional appeal or lifestyle context
Did not explain why the product matters to the customer
Problems with original
Transform a technical, spec- heavy description into lifestyle-led copy that:
Builds emotional connection
Aligns with wellness and spiritual values
Elevates the product beyond its functional use
Objective